Browser based MMO strategy rp game by EA, I saw the link in the BFH twitter feed today. Seems pretty cool with decent graphics.
Resource management, empire building, alliances, you can even send an army to explore/plunder dungeons.
Anyway, if anyone else decides to try it I'm sleepingwolf and already made an alliance "the_Enforcers".
http://www.lordofultima.com/en